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February 13, 2008

Oh Subway

I saw a new Subway Restaurant commercial recently. It advertised a new sandwich - the "Stack of Angus". This immediately struck me as a departure from Subway's usual fare of low-calorie and carb-conscious menu items. Speaking of, has anybody seen Jarrod recently? What happened to him and his size 103 pants that he took everywhere? I think this sandwich signals a cry of desperation from Subway. Previously they've always taken the high road of low fat and better-for-you-than-the-competitors sandwiches.

Subway Stack of Angus
Do you remember the Quizno's commercials asking people on the street which sandwich they'd prefer? The commercials would have us believe that Subway is downright skimpy on its meat per sandwich allocation. At first, Subway responded by comparing its coldcut sandwich to a burger at McDonalds or somewhere. They claimed you got more meat and less fat than the burger, but completely ignored its main competitor Q-something.

So I take it that campaign didn't work so well, because now they're resorting to the kind of 'Thickburger' products that Hardees advertised with a soapy Paris Hilton on a hot car. You remember that ad, surely. Subway's new Angus sandwich comes with one, two, or three beef patties. Does that sound like Wendy's to anybody else?

I've been hearing that the prime fast food demographic now is men 18-30 who don't want to cook and don't really care about calories. Maybe that's their new target with this Angus campaign. For those of us curious about the nutrition information, we might try searching Subway's website. I'll save you the trouble - as of writing this, it's not even mentioned. I did write an email to the company's customer service asking about it, but their auto-responder politely informed me that I could expect an answer within 7-10 days. We'll see.